Ski Resorts and Vanishing Snow!

As I've blogged before... climate change is real. It's happening. We won't get into the causes, solutions, marketing opportunities, etc. One huge industry that's attempting to battle the brown bandit of climate change are Ski Resorts. What are they going to do if there isn't snow in 50 or 100 years?!

Well, many of them are working hard now to combat that potential likelihood and feverishly putting in extras and non-snow-sports options to not only entice the more sedentary among us and to increase their year-round popularity, but to also improve their no-snow survivability. Many resorts in the Swiss Alps that used to be mobbed for their winter revelry are now attempting to compete in the areas of pop culture, shopping, and spa'ing in addition to their lessening on-hill attractions.

In the meantime, get your snow-on and head up to the Whistler SlopeSide Retreat. They still have great snow in the winter and even more to do in the summer with several world-class golf courses, mountain biking tracks, hiking trails, and more!!!